SPORT EQUIPMENT DESIGN - SPORT EQUIPMENT


Sport equipment design - Refurbished electrical equipment



Sport Equipment Design





sport equipment design







    design
  • an arrangement scheme; "the awkward design of the keyboard made operation difficult"; "it was an excellent design for living"; "a plan for seating guests"

  • the act of working out the form of something (as by making a sketch or outline or plan); "he contributed to the design of a new instrument"

  • plan: make or work out a plan for; devise; "They contrived to murder their boss"; "design a new sales strategy"; "plan an attack"

  • Decide upon the look and functioning of (a building, garment, or other object), typically by making a detailed drawing of it

  • Do or plan (something) with a specific purpose or intention in mind











sport equipment design - Materials in




Materials in Sports Equipment


Materials in Sports Equipment



Presenting the latest research from a distinguished panel of international contributors, Materials in Sports Equipment on the chemical structure and composition, microstructure and material processing of the various materials used in a wide range of sports equipment. The book provides insight into the overall influence of materials in sports and the significance of material processing and design. It explores how individual sports have benefited from recent improvements in material technology and analyses the way in which improvements in our understanding of biomechanics and the engineering aspects of sports equipment performance have influenced materials and design.










80% (16)





Burton Lexa Binding




Burton Lexa Binding





Jake Burton was one of the first ever snowboarders. He was a pioneer in the sport and the image. He created Burton, which with its loyal customers became a powerful brand leading the market. Over time the issues of the new ‘casual’ rider and ability to plan/ innovate for the future had put Burton in an unusual position.
Eleven was excited to work with this unique and exciting company that has made a substantial impact on a generation. We went full force into this and became ourselves part of the new ‘casual’ rider market. After a few broken wrists, one broken pelvis and one arm we were able to identify
Burton’s image has always been “anti”. Burton glorified the expression of rebellion, youth, and freedom. As the sport enjoyed phenomenal growth throughout the late eighties and early nineties the target market began to expand. It began to include, young children, women, and professionals. They were getting involved in the sport for different reasons than Burton initially presented to its public. What was once on the fringe was beginning to flow towards the mainstream. Burton was slow to grasp this trend. Also, their products, state-of-the-art snowboarding equipment, was derived directly from input given to them by pro-riders, and did not satisfy the needs of the new ‘casual’ user. This user demanded more convenient features to enjoy a day of riding. (Step-In)
Burton enjoyed such epic success in the past that they had become strategically complacent. As the sport grew so did the competition, but Burton’s structure was not in place to create innovative products for each coming year. Eleven helped Burton create APD (Advanced Product Development). APD looks ahead three –five years allowing them to stay ahead of the competition, it gives them time to innovate, test, analyze and prove the validity of an idea. Thus program managers will be able to implement innovations with confidence on a yearly basis.
Eleven has built a strong and lasting relationship with Burton based on trust and vision.











The Sports Authority - Nike Football Microsite




The Sports Authority - Nike Football Microsite





This is storyboard for a Sports Authority and Nike Football Flash Microsite which I designed and helped develop.

The site was used to help launch Nike Football and that seasons new line of sports related equipment.

On this particular project I was the Lead Designer, Creative Director, and Flash Animator.









sport equipment design







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